Cafellis: A Fresh Take on Script Fonts for Modern Branding
Testing Cafellis Across Brand Assets
On the logo concept, Cafellis worked beautifully. I used it as the primary logotype for the coffee shop’s new branding and found that it added a sense of craftsmanship and authenticity. Paired with a clean sans-serif for subheadings, it created a strong visual hierarchy without competing for attention.
For packaging mockups, especially on coffee bags and labels, Cafellis held up well in both large and medium sizes. It looked elegant on matte paper stock and translated nicely into digital mockups. I did notice, however, that in very small sizes—like on a tiny sticker label—it started to lose clarity. That’s expected with most script fonts, but it’s worth noting if you're planning to use it across multiple print formats.
On the website header and Instagram layouts, Cafellis gave the brand a warm, human touch. I used it sparingly for headlines and accent text rather than body copy, which is where script fonts tend to struggle. It made the visuals feel more curated and intentional, especially when layered over warm-toned photography and organic textures.
